The vision was to create a platform that provides a comfortable, cost effective and safe transportation service.
We understand the experience, situation and emotion of the person who we are working for.
We process and synthesize the findings in order to form a user point of view that needs to be addressed.
We focus on idea generation. We explore a wide variety and large quantity of ideas to go beyond the solutions.
We build to think. A simple and fast way to shape ideas so users can experience and interact with them.
We aimed for a better user experience and communication between customers and cab drivers. To achieve this, we made certain fact finding surveys that showed the problems faced by both customers and cab drivers.
We came across with multiple solutions using techniques such as brainstorming and problem solving, that can significantly enhance the value of an ideal solution.
We ideated and created basic sketches and then proceeded with hi-fi wireframes which helped us get solutions, based on the research and analysis.
We proceeded with visual design to enhance the product’s creative appeal and usability. We designed the necessary features to generate an interface that improved user experience and is growth driven.