Client
Screens
Timeline
Business Type
Client
CEO of Eat fit
Challenge
1
Understand the user pain point and revamp their online food ordering platform.
2
Reinvested our learning and resources to deliver a cost-effective solution.
3
Improve usability and the overall user experience of food delivery applications
We created the user persona and defined the Design Problem. Overall project goals were also defined aligning with the aim. By creating correct user persona we define the goals and scope of the project.
We create the project feature roadmap and then we make the information architecture (IA) and wireframes for the app.
We proceeded with visual design to enhance the product’s creative appeal and usability. We designed the necessary features to generate an interface that improved user experience and is growth driven.
Project Timeline
Style Guide
Primary color used in the
app
#EC1579
Secondary color used in the app
#FFE3F0
Text colors used in the app
#FD2F6F
#01030A
#4C4E53
#FFFFFF
Gradient colors used in banners, icons, special buttons
#FD91C3
#EE599E
#FFE3F0
#FFD1E7
#9A91DA
#5D53AF
#FFCA23
#FFAB01
#FFA756
#FF8835
#FF720B
#C216E2
In Phase 1, we brought in some much Needed changes to the UI. The goal here Was to solve simple issues to improve Conversion rate & better ordering.
In Phase 2, we completely revamped the Design, for a more modern UI. We brainstormed on features like brands, Workshops, consultations & meal plans.
