factoreal

Client

Kick

Screens

50+

Timeline

02 Months

Business Type

B2C

For our mental and physical fitness, outdoor and indoor sports are very useful. Due to today’s busy city life and population burst, finding an open ground to play is arduous. The Kick app solves this problem by offering private grounds for rent based on pre-booking and dedicated time slots.

The Challenge

The grounds and courts had to be presented very well as they are the prime elements. Our quality research and methodologies overcame small challenges.

Key Challenge

  1. User experience for the ground structure and data analysis.
  2. Consulting sports personalities from different sectors.
  3. Understanding different sports and their requirements.
Empathize

Empathize

We understand the experience, situation and emotion of the person who we are working for.

Define

Define

We process and synthesize the findings in order to form a user point of view that needs to be addressed.

Ideate

Ideate

We focus on idea generation. We explore a wide variety and large quantity of ideas to go beyond the solutions.

Prototype

Prototype

We build to think. A simple and fast way to shape ideas so users can experience and interact with them.

Empathize

We focused on understanding our customers by searching and gathering information about their business. We understood our user goals and business goals during this phase by defining a user persona.

Define

The data we collected from various sources were investigated, and a few conclusions were drawn. We defined user problems and came up with possible solutions. Strategies were drawn to proceed forward by keeping in mind all the relevant issues.

goal
goal

Ideate

To layout all that information into the interface of our product, making wireframes is a necessary step. We initially made sketches to facilitate visual hierarchies and structure. Then proceeded to digitize them into Lo-Fi prototype.

goal

Visual design

The visuals were constructed to give it a sporty and trendy look to feel enticed. We also designed keeping in mind the overall experience of the entire booking journey.

goal

Typograpghy

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Primary Color

#4083F7

Secondary Color

#262626

#2DA94F

#ED412D

#E6E6E6

goal
goal
goal

so what’s next

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