Client
SimpleMenu
Screens
100+
Timeline
05 Months
Business Type
B2C
SimpleMenu
100+
05 Months
B2C
We were approached with the concept of designing a food menu app where customers had to just scan the QR Code in order to get the complete details of the menu card.
We understand the experience, situation and emotion of the person who we are working for.
We process and synthesize the findings in order to form a user point of view that needs to be addressed.
We focus on idea generation. We explore a wide variety and large quantity of ideas to go beyond the solutions.
We build to think. A simple and fast way to shape ideas so users can experience and interact with them.
We had to find human-centric problems while placing an order in a dine-in restaurant. We interviewed a few people, researched, created competitor analysis including elements such as consumer requirements, perspectives to minimize the spread of Covid-19, the experience of digital orders, reservations and payments, minimal interaction and much more.
After getting the detailed analysis of user problems, their needs and desires, we got a sum of conclusions such as:
In the ideation phase, we created wireframes which helped our clients discover the solutions proposed to them, based on our competitive research and analysis.
The task sheet was expected to be minimal but having a refined look. The non appearance of distractions and thought-out typography make the content highly readable, making the app easy to use in any environment and on-the-go.
