factoreal

Client

SimpleMenu

Screens

100+

Timeline

05 Months

Business Type

B2C

Over the last few months, people’s eating habits and lifestyles changed due to the spread of the Covid-19. To reconcile with the new normal, ‘Simple Menu Restaurant’ has come up with a mobile application that provides a digital menu book including digital payment options. This would help the customers dining at the restaurant, to make payments using the digital menu and cut down any further payment interaction.

The Challenge

We were approached with the concept of designing a food menu app where customers had to just scan the QR Code in order to get the complete details of the menu card.

Key Challenge

  1. Engaging the audience with interesting food contents while their order is being prepared
  2. Easy to use interface with the integration of digital payments, rewards and cashback
Empathize

Empathize

We understand the experience, situation and emotion of the person who we are working for.

Define

Define

We process and synthesize the findings in order to form a user point of view that needs to be addressed.

Ideate

Ideate

We focus on idea generation. We explore a wide variety and large quantity of ideas to go beyond the solutions.

Prototype

Prototype

We build to think. A simple and fast way to shape ideas so users can experience and interact with them.

Empathize

We had to find human-centric problems while placing an order in a dine-in restaurant. We interviewed a few people, researched, created competitor analysis including elements such as consumer requirements, perspectives to minimize the spread of Covid-19, the experience of digital orders, reservations and payments, minimal interaction and much more.

Define

After getting the detailed analysis of user problems, their needs and desires, we got a sum of conclusions such as:

  1. Reducing physical contact and interaction on priority
  2. A good interface experience
  3. Pre booking/ table reservations
goal
goal

Ideate

In the ideation phase, we created wireframes which helped our clients discover the solutions proposed to them, based on our competitive research and analysis.

goal

Visual design

The task sheet was expected to be minimal but having a refined look. The non appearance of distractions and thought-out typography make the content highly readable, making the app easy to use in any environment and on-the-go.

goal

Typograpghy

Metropolis

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Primary Color

#E6C42B

#6F2424

Secondary Color

#2F2F2F

#FD6C5A

#1589DA

#FEEAE4

goal
goal
goal

so what’s next

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