What is the right User Research for you?
As businesses realize the importance to drive a consistent UX strategy, they are looking to go beyond.
In a fast moving world, time is something nobody has. When using a product, an app or a website, if things don't go your way, if you have trouble logging in or you couldn't find the right information, it is easy for you to get frustrated and lose patience. It is human nature to behave in such a way and we have all gone through such experiences in our lives more than once. Emotions are something that defines us as human beings and even at times when we are angry or upset, we cannot hide them.
Emotions help us to build stronger relationships with people, and positive emotions remain with us for a long time. Many designers emphasize the hidden value of creating enjoyable and memorable UIs for customers. It is a sure way to make users feel they are valued, and give organizations the opportunity to connect with them on a more personal level. Apart from usability and technical competency, UX designers should make a conscious effort to understand the real impact their products have on user’s feelings
We need to keep in mind that we are interacting with humans and not machines. It’s all about details, when we use a powerful background image, different colors, emoji's, funny animations and graphics that talk and interact with the user, we are adding personality to our products. Emotional design is your secret weapon to building successful apps. To help you out, we would like to share some of our popular techniques to create a genuine emotional connection with users.
We have heard this term so many times; you need to gamify your software to attract more visitors to your site. So, what exactly are the benefits of gamifiaction and how does it impact the user experience. Gamification is the process of integrating game mechanics into a website to motivate users to increasingly take part in gaming experiences. A remarkably large number of firms now provide gamification services. It has become a popular trend and is being implemented everywhere
The real impact of gamification is not as straightforward as it looks from the outside. For most organizations, gamification is an emotion-based approach to entice the user to keep coming back to the app, or share it on social media. Be it competitiveness of games or its quality to be astress-buster, but it is proven that the use of gamification in UIs can lead to improved engagement.
It is one of most common human emotions to tell a funny incident or laugh at a funny joke. A good humor is always appreciated by everyone, and makes us happy. It is a good practice to use humor in web design as a tool to create memorable experiences, connect with users, and make your work stand out.
As product designers, one of the main concerns is to solve technical and business problems which are commonly associated with design development. However, a little focus on cracking a funny joke, sketching a funny cartoon, entertaining messages can be a unique selling proposition for your website or app..
Implementing new ideas in animation have a powerful cumulative impact. Funny animated messages saying ‘sorry’ or ‘thank you’ will make it more playful for the user to interact with the brand. A user should be able to recognize that you are willing to take the extra step to make their browsing experience more comfortable and user friendly. Attention to animations can convey an emotion and can make the experience feel crafted. Once the organization has gained the knowledge to instill human, relatable qualities in their animation, it can draw more people in to engage with the brand.
Mascots are a form of self-expression for your brands. They are often used as images in websites to convey unique, personified messages to customers. Using a mascot for your business not only increases your chances of being noticed, but it also makes your business a lot more memorable. Now, most of the corporate communications are done via social media and mascots are becoming a popular and powerful way to humanize your brand and foster a friendly relationship with your supporters. No doubt, it can have a significant influence on the level of brand awareness. Efficient mascots should be based on thorough user research, analyzing needs, wishes and expectations of the target audience.
For an UX designers, it is important to ensure customer experience only happy emotions when using their products. In the mind of a user, he is looking to interact with a brand that provides him with innovative features, attractive interfaces, and robust design. Needless to say, a brand that values its emotional needs and offers diverse emotional experiences.
In an ultra-competitive market, you want your customers to come back to you again and again.To achieve this, it’s essential to establish an emotional connection with the user first. This is something facebook and instagram do brilliantly. They have designed an app that invokes the rewards systems in our brain. The dopamine rush we get when we see one of our posts liked motivates us to obsessively check our feeds.
It’s difficult to create and maintain great design systems, but even tougher to bring the emotional element of design into work. But once realized, the practical advantages of such interaction in branding and revenue generation are immense. Remember, you are not just looking to design a clean and easy-to-use website, but a product that will make your customers fall in love with