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Coverb
Simplifying Insurance Comparison Through Smart UX
A complete website and web app design to help users easily compare, understand, and choose the right insurance plans with confidence, all in one place.
INDUSTRY
Insurtech
SERVICE PROVIDED
Website and Web App Redesign , UI/UX
TIMELINE
4 Months
Challenge
CoverB aggregates multiple insurance providers and plans across web and app experiences. However, the earlier product experience faced key usability and trust challenges:
Plan comparison lacked clarity across screens, making evaluation difficult.
Similar plans were hard to differentiate, reducing user confidence.
Core actions—compare, shortlist, enquire, apply—were not clearly guided.
The experience needed to balance data richness with simplicity and trust.
The challenge: Design a unified website and web app experience that makes insurance comparison effortless, transparent, and conversion-friendly.
Solution
We redesigned CoverB’s website and web app with a clarity-first, trust-driven UX approach.
01, Simplified Plan Comparison Experience
Designed clean comparison tables and card-based layouts highlighting premiums, coverage, benefits, and exclusions—without cognitive overload.
02, User-Centric Information Architecture
Structured content by insurance type, user intent, and life stage—ensuring faster discovery across web and app flows.
03, Trust & Transparency-Focused UX
Introduced clear disclosures, insurer credibility indicators, and benefit explanations to build confidence and reduce hesitation.
04, Guided Conversion Journeys
Designed step-by-step flows for comparing, shortlisting, enquiring, and applying—minimizing drop-offs across devices.
05, Scalable Web & App Design System
Built a modular UI system that supports new insurers, plan types, and features across both platforms.
Result
AA Clearer, Faster Insurance Decision Journey
The redesigned CoverB website and web app now enable confident insurance decisions with minimal effort.
User Retention
43%
Inquiry Conversion Rate
+34%
Bounce Rate Reduction
38%
User Clarity Score
4.7/5
Business Outcomes
1. Higher Conversion Through Clarity & Trust
Clear comparisons and guided journeys reduced confusion—leading to more enquiries and completed actions.
2. Stronger Product Credibility Across Web & App
A consistent, transparent experience positioned CoverB as a modern and trustworthy insurance aggregator.
“GoProtoz helped us turn a complex investment idea into a simple, inspiring app. Users now invest with clarity and confidence.”
- Srot Founding Team
Define
The synthesize
GoProtoz analyzed user behavior, insurance decision anxiety, and conversion drop-off points.
We transformed complex policy data into structured UX flows, clear content hierarchy, and trust-building design patterns—forming the foundation for both the website and web app.
Ideate
The ideate stage is where creative solutions are generated based on the defined problem, iteration of screens will be created.
Conclusion
The CoverB website and web app redesign transforms insurance comparison from a confusing task into a guided, transparent experience.
With a scalable design system, simplified content, and conversion-focused UX, CoverB is now positioned as a reliable, user-first insurance marketplace.
Contact
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Business Executive
“Good design builds trust.
Great design builds business.”
