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ICICI Bank — Careers Experience Design
Designing a Candidate-First Career Journey
A focused careers page design to help job seekers explore opportunities, understand culture, and apply with confidence—while supporting ICICI Bank’s large-scale hiring needs.
INDUSTRY
Finance
SERVICE PROVIDED
Website Redesign , UX design
TIMELINE
2 Months
Challenge
ICICI Bank attracts a diverse talent pool—from fresh graduates to experienced professionals. However, the existing careers experience faced key usability gaps:
Job seekers struggled to quickly understand roles, teams, and growth paths.
The application journey felt lengthy and impersonal.
Employer branding, culture, and career progression weren’t clearly communicated.
Users found it difficult to filter and discover relevant openings.
The careers page needed to balance corporate credibility with a human, welcoming tone.
The challenge: Design a careers page that simplifies discovery, builds trust, and motivates candidates to apply.
Solution
We redesigned ICICI Bank’s careers page with a candidate-centric UX approach, focusing on clarity, confidence, and conversion.
01, Clear Job Discovery & Navigation
Designed intuitive filters by role, location, experience, and business unit—helping candidates find relevant opportunities faster.
02, Strong Employer Branding & Culture Storytelling
Highlighted ICICI Bank’s values, work culture, learning programs, and career growth paths through clear content blocks and visuals.
03, Simplified Application Journey
Streamlined the apply flow with clear steps, reduced friction, and transparent expectations—encouraging more completions.
04, Mobile-First Career Experience
Optimized layouts and interactions for mobile users, ensuring accessibility across devices.
05, Scalable Careers Page Framework
Built a flexible layout that supports frequent job updates, new hiring drives, and future expansion.
Result
A More Human, High-Conversion Careers Experience
The redesigned careers page now helps candidates explore, connect, and apply with confidence.
User Retention
+56%
Application Completion
88%
Candidate Engagement
96%
Employer Perception
4.3/5
Business Outcomes
1. Improved Hiring Funnel Efficiency
Simplified navigation and application flows reduced drop-offs and increased completed applications.
2. Stronger Employer Brand Presence
Clear culture and growth storytelling positioned ICICI Bank as a desirable long-term career destination.
“The redesigned careers page brings clarity and structure to our hiring experience. It helps candidates quickly understand opportunities, culture, and growth at ICICI Bank while supporting our large-scale recruitment needs.”
- Talent Acquisition Team, ICICI Bank
Define
The synthesize
GoProtoz studied candidate behavior, hiring goals, and enterprise recruitment workflows. We translated these insights into a structured, candidate-first careers experience that balances scale, clarity, and trust.
Ideate
The ideate stage is where creative solutions are generated based on the defined problem, iteration of screens will be created.
Conclusion
The ICICI Bank careers page redesign transforms job exploration into a guided, confidence-building experience. With clear discovery, simplified applications, and strong employer branding, the platform now supports high-volume hiring while staying human-centric.
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Great design builds business.”
