AI Driven UX
It is hard to separate Machine learning and UX design as they are both invaluable to improve the quality of a product experience.
Enterprise UX has raised many questions among user experience thought leaders about how to provide a working definition of enterprise UX. There is a lot of confusion about Enterprise UX, and surprisingly, many designers are themselves not aware of the real purpose of enterprise UX. Unwittingly, they carry the notion of their employers that enterprise software is not as important as custom-facing applications designed by the enterprise. Because if a customer is not happy with the user experience of a particular product, there are more chances he will abandon the product and move to something else.
But, employees are not that lucky, they have to keep using the clunky, complicated software to get the job done, even though they themselves may not like it. Whatever the situation is, UX professionals need to engage with as much people as possible to change this mindset. In reality, a great deal of work can be simplified if we improve enterprise UX. There is one way to define Enterprise UX: To design software that fit the requirements and goals of users, in this case your employees.
The value of enterprise UX is more when we are talking about designing and developing great enterprise software. Let us discuss few of the many environments in which enterprise UX makes a difference.
In a professional healthcare setup, there is no shortage of software applications that serve the complicated needs of institutions like managing patient health records, patient billing and more. Unfortunately, a healthcare organization tries to make do with so much of workload without having the proper knowledge of how the software really works. For example, when a doctor makes an entry into a software application about some important patient information, the chances of making a mistake is more common than you think. Designed with poor user experiences, it is unfair to blame the healthcare staff for not being able to identify usability and functional issues in the software.
With the rise of automation, people might think enterprise software solutions are more advancedand does not require human intervention at any level. But industrial-automation software is morehuman facing than you might think. Ultimately, its people who do the majority of development tasks, and human factors still matter in the industrial environment. The only difference is how you see UX designers making an impact in the work environment.
For example, in the plant floor of a tobacco producer, the lighting conditions weren’t ideal, so the chances of accidents in the future were dangerously high. With distractions everywhere in the plant-floor environment, it could have been fatal if this problem was not dealt with. Therefore, it was necessary to design human-machine interfaces in such a way that they don’t exacerbate the problems
A human-machine interface(HMI) is a graphic user interface (GUI) that provides contextual information about the state of a process or machine. In this case, HMI was integrated in a way that does not limit the interactions between people and machines. Apart from monitoring the machines and process, it was designed to allow more imprecise interaction.
Not only large sectors like hospitals and automobile plant, enterprise UX is also crucial to the growth of small business sectors like real estate. An independent real estate agent recently made an insightful observation. He says “Many lower-priced vendors have a very basic approach where it looks like a software developer designed the user interface. These interfaces are reminiscent of a 1990s Windows application designed in Visual Basic. The poor UX of these products directly contributes to potential clients looking elsewhere, which no independent agent can afford.”—Chris Olsen, owner, Olsen Ziegler Realty.
Despite the size of the industry as a whole, these agents are saddled with frustrating, outdated software experiences. Modern, consumer-facing real-estate portals have to take the time to do continuous research and consultation to improve the product experience and answer the goals of internal users.
Often times, it can be hard to champion the cause of user experience in an environment where people are less concerned about addressing the issues of software marked out for internal use. But over the course of enterprise projects, we have seen organizations revisiting the scope and opportunities of enterprise UX. Our only worry is it should not be a lesson learnt the hard way.