factoreal

Client

Kobzo

Screens

250+

Timeline

05 Months

Business Type

B2C

Kobster is a portal that connects manufacturers with the buyers. More than 5000 businesses use this platform to digitize their business needs. Being incubated at PayPal’s prestigious Start Tank Programme and getting funded by them, Kobster has shown tremendous growth.

The Challenge

Working with a reputed company like Kobster, we gave high priority to the quality. Though we came across minor challenges throughout this project, our team conquered them deftly.

Key Challenge

  1. A smoother purchase order flow.
  2. A fresh look to the existing designs.
  3. Incorporate additional feature screens.
Empathize

Empathize

We understand the experience, situation and emotion of the person who we are working for.

Define

Define

We process and synthesize the findings in order to form a user point of view that needs to be addressed.

Ideate

Ideate

We focus on idea generation. We explore a wide variety and large quantity of ideas to go beyond the solutions.

Prototype

Prototype

We build to think. A simple and fast way to shape ideas so users can experience and interact with them.

Empathize

The key role here is played by the product listing interface, so we had to go through numerous online competitors. We interviewed buyers and sellers, even expanded our horizons to the live wholesale markets. Noting down the important aspects from these studies we started to work on the design research along with the buyer and seller psychology.

Define

After going through all the relevant information, we addressed the pain points. On the buyer side we had to keep the interface minimal and seamless, so that the user doesn’t feel burdened while placing the order or submitting his requirements.
We created an information architecture for both sides and implemented a strategy to synchronise with the data gathered.

goal
goal

Ideate

Surfacing with the best strategies, we began ideating them for the buyer and seller architecture. After brainstorming cand finalising with the Kobster team, we made wireframes and turned that into interactive prototypes.

goal

Visual design

Surfacing with the best strategies, we began ideating them for the buyer and seller architecture. After brainstorming cand finalising with the Kobster team, we made wireframes and turned that into interactive prototypes.

goal

Typograpghy

Open Sans

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  • 0
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Primary Color

#0E1B41

Secondary Color

#ED1A3C

#EDEEF1

#1CBC50

#93ADFA

Data Visualisation

goal
goal
goal
goal

so what’s next

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